What can people do with augmented reality?

Based on a business community, B2C article stated that augmented reality is a popular technology recently which able to attract audience on it. It helps business people to promote their product by adding digital element into other surfaces whether printed surface, television or real world.

Here’s an example of business commercial using the augmented method.

Coca-Cola Glass AR Adventures have six AR games. User need to scan  the billboard and tray liners with their phones or tablet to see the glasses in AR. User can tilt, trace, grab, shoot and more interaction to collect all the six glasses. 

Source(s):

777, V. (2013). McDonald's® 2013 Coca-Cola® Glass AR Adventures. [online] Vimeo. Available at: http://vimeo.com/69941991 [Accessed 5 Dec. 2014].

B.Mangiaforte, L. (2014). Why Augmented Reality Marketing Will Be Huge in 2015. [online] Business 2 Community. Available at: http://www.business2community.com/brandviews/newscred/augmented-reality-marketing-will-huge-2015-01086301 [Accessed 5 Dec. 2014].